What being on the top of the search engine’s results can do for you.
Search Engine Optimization or SEO for short is simply optimizing your website so that it appears higher in the search results (Google, Bing, Yahoo). We focus most of our attention on Google because it commands most of the market and the other SERPs usually fall in line with what it says is relevant. There are several factors that go into optimizing a website for the organic search results, here are a few in no particular order.
- Keyword Optimization
- Site Structure
- Domain Authority
- Page Authority
- Link Profile
- Page Rank
Obviously this doesn’t even begin to show the magnitude of work involved in creating a precision based plan for a website but hopefully it gives you an idea of what a well-rounded site should have.
There are two main parts to our SEO services, organic and local. Both work in conjunction with each other, but very few have mastered it like we have.
The two important types of “natural” search
Organic search engine optimization is the bread and butter of any good SEO company, it’s where your website appears in relation to specific keywords searched on Google. This is vital because it is usually the easiest point of entry to get to your company information and it goes without saying that the higher you rank towards the top of the result then the more traffic you will receive to your site. On average only 75% of all searches will never reach page two, this means your website is basically irrelevant until you do. The focus has to be and is with us to make sure your company appears on the first page as well as other pages that are relevant keywords to your industry. One thing that really makes us stand apart from others is we not only want to rank your website, but every other social property you have. We call that front page domination.
A recent study showed that over 60% of all search came from a mobile device which surpassed overall desktop search by 9% (51% total). Why is this so important? Knowing how the internet is searched can help us figure out exactly where to focus our efforts on. When a keyword is searched on a mobile device MOST of the time it will show Google’s “7 pack” (Google Maps) which is its highest ranking map listings before any organic results. Now this varies, it can show anywhere configuration it wants, but in a competitive market it will most likely show 7. This is such an important aspect to take into consideration due to the ease of use for the customer, instead of clicking into your website to find your information they are one click away from calling or getting directions to your address.
As a company, we don’t look at these independently like other search engine optimization companies. It’s vital for us to not only get our clients ranking organically in all search engines but also in local search. We expect you to be the most well-known brand for your niche, once we do this then marketing to your clients becomes simple. Our techniques are proven to take your site/sites to the next level.
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